Magazine Newsstand task

 

A newsstand from Walthamstow’s WHSmith.

I found these magazines placed at the end of the news stand where the other magazines were placed. Most of the mastheads are either located in the left had side of the magazine or the run across the whole of the top of the magazine. This is done so that the magazine’s masthead is visible to the audience and also due to the way magazines are laid out on newsstands; the left hand side being visible to the audience and the rest being covered by the next magazine. On one magazine there is a big free sign sticking out in bold font which is also done to grab the audience’s attention. Several magazines have highlighted there mastheads in a red text box e.g. T3 and Q. red is a bright and liked colour in many people’s opinions and may also try to attract the audience through this. Numbers that are visible on the visible side of the page are usually in a different font like 70 on yellow magazine on the left. Cover lines, Mastheads, big bold fonts etc. are all used in an attempt to attract the audience.

Some magazines use different forms of media to get there products distributed and heard about. These include social websites such as Facebook and Twitter. These can be used to tell the audience that the next issue will be coming out. Or they may have their own website where the audience can subscribe to the magazine which will include discounts and subscriptions.

subscriptions offer the audience a fixed price for a subscription in which each month or week the magazine would be sent to there house instead of them having to go to the shop and buying it. This would benefit the company because they would have a reliable incomel; they are getting paid on a regular basis.

Another form of distribution is direct distrinution, this involves actively handing out issues of the magazine, going to the audience instead of waiting for them to come to you. this is usually free or at a lowered price, this may cost the company but is a good idea to start a magazien up.